Since 1864, St. Moritz has been the go-to spot for both slope seekers and well-heeled sun worshippers alike.
To cater to this unique audience, we've been flipping the script with an electrifying campaign, the centerpiece of which is a dazzling magazine. It's more than just pages – it's a portal to the elevated lifestyle, vibrant culture, thrilling sports, and jaw-dropping natural beauty of the Engadin valley. We're talking riveting stories, exclusive interviews, and fashion features.
Whether you're a die-hard sports nut, a style-savvy trendsetter, or just a curious cat itching for adventure, we've got you covered, whether through captivating content on social media or through our magazine. And chances are high that you'll want to step right into an outfit from our OOH posters.
Roles:
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Concept
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Creative Direction
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Project Management, Photo Production
Redefining
Alpine Lifestyle
Social Media
Our paid social media content focuses on ski fashion. With fast-paced editing, we showcase the fashion for the extraordinary mountain experience.
On top of that, since social media is primarily about entertainment, we bring our interviews and portraits to life on digital channels as well
STORIES
Capturing the Spirit of Engadin: Celebrating its People
We embrace a variety of viewpoints, highlighting everyone from local sports figures to scientists researching the glaciers. Our goal is to showcase the diverse individuals who enrich the vibrant fabric of Engadin.
Unveiling the Latest Winter Styles
Every year, we unveil the new winter styles through a fresh fashion shooting. This is not limited to the pages of a magazine but extends to OOH posters.