The Magic of beautiful places

The magic of beautiful places
is a multi-year, digital and Social Media campaign by Switzerland Tourism, showcasing 50 handpicked towns that are the epitome of Switzerland's cultural and architectural charm.

It's not just for globe-trotters; even Swiss locals are in for a treat!.

From stunning videos to delightful interviews with locals, a dedicated campaign platform is your gateway to soaking up the magic of each unique destination. Join us as we spread the love across your favorite social media platforms.